Finance
Campaigns for personal finance products and services, run with attention to the disclosure and approval requirements each advertiser sets.
Connecting Brands & Performance Partners.
COVENTRA is a performance marketing network combining vetted partnerships with in-house media buying capabilities to drive measurable results.
Built for quality, not just volume
What partners can expect when they work with COVENTRA.
Vetted performance partners
Publishers and traffic partners are reviewed before they run on campaigns.
Multi-channel traffic
Social, native, display, search, push and permission-based email.
In-house media buying
Our own media buying team can drive direct traffic on selected campaigns.
Performance-focused execution
Work is planned, measured and refined around agreed outcomes.
Global market reach
Campaign work across the US, Canada, the UK, Australia and other markets.
Long-term partnerships
We favor sustainable relationships over one-off volume.
One network, two ways to perform
COVENTRA connects brands, advertisers and campaign partners with vetted performance partners, then helps both sides work toward measurable outcomes.
Alongside the network, our in-house media buying team can run traffic directly on selected campaigns, adding another route to results.
The network
Matching campaigns with the right partners.
- Advertisers & campaign partners
COVENTRA- Publishers & performance partners
In-house media buying
Running traffic directly on selected campaigns.
- COVENTRA
- In-house media buying
- Direct traffic & conversions
Business models
Partnerships are structured around performance, using the model that fits the campaign.
CPA
Cost per action. Payment is tied to a defined action, such as a sale, sign-up or install.
CPL
Cost per lead. Payment is tied to leads that meet criteria agreed before launch.
RevShare
Revenue share. Partners share in the revenue generated by the customers they refer.
Performance Partnerships
Custom arrangements structured around the outcomes that matter to both sides.
Verticals
We work on performance campaigns across six verticals.
Insurance
Lead and quote campaigns for insurance products, matched with partners whose traffic suits the audience and the offer.
Sweepstakes & Freebies
Prize and giveaway campaigns built around clear entry terms and opt-in participation.
Freebies
Sample and free-offer campaigns that introduce consumers to a brand's products.
Education
Campaigns that connect prospective students with education programs and providers.
Home Services
Lead programs for home improvement, repair and related household services.
Traffic channels
Campaigns run across six performance channels, selected to fit each offer and its requirements.
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Social
Paid campaigns across major social platforms, built to each platform's ad policies.
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Native
Content-style placements that sit within the look and feel of publisher sites and native ad networks.
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Display
Banner and programmatic display inventory for reach and retargeting.
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Search
Paid search campaigns that meet people when they are actively looking.
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Push
Web and in-app push notifications sent to subscribers who have opted in.
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Permission-Based Email
Email campaigns sent only to audiences who have opted in to receive them.
Permission-based / opt-in email only. We do not accept or run email traffic sent to people who have not opted in.
How it works
A straightforward process from first conversation to ongoing optimization.
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Connect
Brands and performance partners connect with COVENTRA.
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Match
Campaigns are aligned with relevant performance partners and traffic capabilities.
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Execute
COVENTRA and its partners activate the appropriate performance channels.
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Optimize
Performance is monitored, and partnerships are refined around measurable outcomes.
Why COVENTRA
Selective Partners. Quality Performance.
Selective partners
We work with partners who meet our quality standards, not with everyone who applies.
Quality performance
We measure success by the quality of results, not by raw volume.
In-house media buying
Our own team can run traffic directly on selected campaigns.
Multi-channel capabilities
Six performance channels, selected to fit each campaign and its requirements.
Responsive partnership
Direct communication with a team that answers questions and acts on feedback.
Long-term relationships
We build partnerships to last, with consistent standards on both sides.
Choose your path
Whether you have campaigns to grow or traffic to put to work, there's a clear way to start.
For advertisers
Partner With COVENTRA
For brands, advertisers and campaign partners looking for quality performance partners.
- Vetted partnersTraffic from partners reviewed for quality.
- Multi-channel reachSix channels, plus in-house media buying.
For publishers
Become a Publisher
For affiliates, media buyers and traffic partners looking for quality campaigns.
- Quality campaignsOpportunities across six verticals.
- Responsive supportClear communication and a team that answers.
Let's Build Performance That Matters.
Whether you're looking for quality performance partners or new campaign opportunities, let's start a conversation.